NEW Preferred Vendor - Local Marketing Activation and 2020 Daikin Co-Marketing Program for Daikin Comfort Pros
We're pleased to announce a new preferred vendor for 2020 that will enable the power of local marketing to better serve you. MEDIAGISTIC is a marketing and advertising company with expertise in local HVAC marketing, offering custom marketing plans for contractors with flexibility to choose advertising components that complement your current marketing initiatives and help you reach more prospective customers at a cost that's affordable to your business.
To learn more about the programs available, please visit https://www.daikinmarketing.com/.
Daikin Co-Marketing Spring 2020
In addition to the local market programs, MEDIAGISTIC will provide the services and support for the new 2020 Daikin Co-Marketing program. Through this program, you can multiply your advertising dollars by combining your marketing budget with Daikin's investment and purchasing power. Daikin participation and media-mix will be determined based on interest, market size, and available budget. Plans may include marketing through the following channels: digital radio, traditional radio, traditional television advertising, and digital advertising.
To pre-register for the program, you must visit https://www.daikinmarketing.com/co-marketing-program and register your interest in the Daikin Co-Marketing program. Please note that filling out this form does not guarantee that your market will be selected. Daikin will make every effort to include as many DCP's as possible but cannot guarantee participation.
If you're familiar with the 2019 Co-Marketing program, please note the following differences for the new 2020 Co-Marketing program as shown in bolded red below.
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2019 |
2020 |
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Agency |
ANSIRA |
MEDIAGISTIC |
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Content available |
TV commercials only |
TV Commercials |
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Radio Commercials |
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Digital Marketing (not to exceed 10% of total campaign budget) |
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Cost sharing |
Daikin 40% |
Daikin 60% |
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DCP 40% |
DCP 40% |
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Distributor 20% |
Distributor contribution as budget allows to support and supplement their DCPs campaign |
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Claim processing |
Standard PAP process for accruals usage |
MEDIAGISTIC will process the claim on behalf of DCP/Distributor directly to Daikin No submission is required by DCP or Distributor. If balance of accruals is insufficient, direct billing will be from MEDIAGISTIC to DCP/Distributor for the difference. |
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Eligibility |
Based on Daikin market selection and budget available |
Pre-registration required by DCP. After review of market eligibility, selection will be made. Distributor will be contacted for participation, as budget allows after pre-registration closes |
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Lead Management / Tracking / Campaign analytics |
DMS Dealer Portal – under utilized |
MEDIAGISTIC lead management portal |
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No analytics besides call recorded |
Campaign analytics embedded |
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Timing |
N/A |
Pre-registration: until January 19, 2020 |
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Market confirmation: by January 25, 2020 |
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DCP enrollment: until February 10, 2020 |
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Campaign start: earliest start March 23, 2020 (date can be decided with DCP) |
A series of educational webinars will be made available to better understand the outstanding opportunities of the new 2020 Co-Marketing program.
Webinar Schedule and Registration
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WEBINAR DATE |
REGISTRATION LINK |
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Wednesday, January 15, 2020 at 10:30 AM EST |
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Wednesday, January 15, 2020 at 1:30 PM EST |
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Thursday, January 16 at 10:30 AM EST |
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Thursday, January 16, 2020 at 1:30 PM EST |
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The 2020 Co-Marketing program roll-out schedule is shown in the graphic below.
Learn more about the Co-Marketing program by clicking here.
Learn more about what MEDIAGISTIC's local market offerings by clicking here.
