DCP Newsletter - Spotlight Harding Heating and Air Conditioning – Video Testimonials
This month’s DCP Spotlight features Harding Heating and Air Conditioning www.TeamHardingComfort.com (Harding) of Ottawa, Ontario Canada, who have recognized that homeowner video testimonials are a great way to share the features and benefits of high-end HVAC equipment from one homeowner to another. Harding’s video testimonials have provided a unique, consistent selling tool for their sales team when introducing Daikin to homeowners. Their video testimonials have provided relatable scenarios for new customers, who might be unfamiliar with Daikin and Daikin products, to help them become familiar with and meet their needs through Daikin systems.
It is very typical for a contractor salesperson to recognize the need to first educate the homeowner who is not up to date on the latest HVAC trends and technologies available to them; this is where the video testimonial can really make a difference in the introduction of a Daikin system and how it may meet their needs. Rather than overwhelming the potential customer with HVAC jargon from a salesperson, video testimonials can ease the customer into learning from another homeowner with similar needs.
Not sure what a video testimonial may look like? Then, check out what DCP, Harding, created!
Harding shot a video showcasing a homeowner couple, Sacha and Melissa Leclair, who share their issues and concerns about their existing HVAC system and how excited they are with their new Daikin Fit system. The video takes the homeowners through the process of working with Harding and why they chose a Daikin Fit system!
“Video testimonials can add significant value to your online presence and allow you to connect with your audience in a way that written testimonials cannot, which is why we decided to team up with Daikin and Leclair Décor for this project. Video testimonials do a great job at creating a deeper, emotional appeal for your brand. They help build trust with your customers/prospective customers as they are hearing about our products directly from their peers who are giving an unscripted honest opinion.” – Amanda Noble, Marketing Coordinator
Video testimonials can be helpful to homeowners who are in the process of learning more about Daikin and what HVAC products may be best for their unique needs. Sharing a video testimonial from one homeowner to another provides the opportunity, from another homeowner’s view, of how Daikin and Harding may be able to solve similar challenges to what they may be experiencing.
Great work, Team Harding!